About Samanti Music
Samanti Music
Our Mission:
Samanti Music’s mission is to create, provide and expand positively life-changing experiences through Music and Entertainment for all.
Our Slogan - Where Words Fail Music Speaks.
We believe that music and arts is a core and must be available to everyone. Samanti Music is an advocate for music and arts. Our programs and plans support the efforts of musicians on the high and middle levels, as well as provide positively life-changing experiences for musicians and fans.
Our Vision:
Samanti Music will be a catalyst to ensure that every talent in music across Ghana has access and opportunity to participate in active music-making in his or her career environment.
We will use our resources to provide national programs that recognize and support music talents' performance and success, offer music educator training and professional development, and deliver tools and resources to participants and their communities that will assist them in supporting music by promoting awareness of music’s impact on talents growth and achievement.
Samanti Music is committed to creating positively life-changing experiences for everyone within and connected to the company. Our strategic plan honors those core values as expressed below:
People - We are only as good as our people. We embrace loyalty and will recruit, recognize, and reward talented, performing, and committed people. We are committed to the growth of the team that serves Samanti Music, as well as those we serve.
People want to be inspired by something they can believe in, something that confers meaning in their lives and in their work. Fueled by our passion, we are committed to achieving excellence.
Innovation – Samanti Music operates with an entrepreneurial spirit, values creativity, and celebrates courageous innovation.
Integrity - We are committed to a high standard of integrity, a strong ethical framework, and a deep and abiding sense of respect for our musicians and others with whom we interact. We keep our promises and we deliver on what is promised. We are fair in all our actions and are committed to open and honest communication.
Diversity - At Samanti Music, equality is afforded to everyone regardless of his or her unique place in the diversity spectrum to broaden our cultural experience.
Leadership - We lead through positive action. We are committed to serving others for the greater good of society.
Lifelong Learning – Samanti Music is committed to lifelong learning and nurtures the pursuit of music-making by creating and providing quality opportunities and experiences for everyone.
About Artist, Qing Cedar
Qing Cedar is a dynamic Ghanaian musician redefining the sound of modern African music. Born and raised in Old Tafo in the Ashanti Region of Ghana, Qing Cedar began his musical journey at a very young age in 1999 in Kumasi. Over the years, his powerful vocals, lyrical depth, and commanding stage presence have earned him recognition across major cities in Ghana and beyond.
Blending Afrobeats, Rap, Hip-Hop, Hiplife, and Highlife, Qing Cedar delivers a distinctive fusion of Ghanaian cultural rhythms and contemporary global sounds. His artistry seamlessly incorporates traditional dialects with the English language, creating music that resonates both locally and internationally.
Recognizing his exceptional talent and potential, Mr. Kenneth Kofi Anim, Founder & CEO of Samanti Group of Companies, officially signed Qing Cedar to Samanti Music on March 14, 2021. Under the label’s strategic guidance and creative direction, Qing Cedar continues to evolve into a bold and influential voice in the secular music industry.
His debut single under Samanti Music, “Meye” (I Will Do), marked a defining milestone in his career and received notable recognition, earning:
Hiplife Song of the Year at the Emerging Music Awards (2021)
Hiplife Artist of the Year at the Ashanti Legendary Awards (2022)
Following the success of “Meye,” Qing Cedar released additional singles including “Qing From Dark,” “Rap Addicted,” and “Kasahare,” all of which gained impressive traction across major digital platforms such as TikTok and Facebook, further strengthening his growing fan base.
Continuing his upward trajectory, Qing Cedar released another powerful single titled “I No See Dem” featuring Qwaku Premo on 1st May, 2024, adding yet another strong record to his expanding catalog and reaffirming his consistency and growth as an artist.
With new projects currently in development and more music on the way, Qing Cedar remains focused on his mission — to inspire, uplift, and leave a lasting legacy through his God-given gift.
This is only the beginning. Greater heights lie ahead for Qing Cedar and the entire camp of Samanti Music.
About Samanti Music Road Manager
Kofi Boakye Azarto (Latif Azarto)
Road Manager – Samanti Music
Kofi Boakye Azarto, popularly known as Latif Azarto, is a dynamic and results-driven professional in Ghana’s vibrant music and entertainment industry. As the Road Manager for Samanti Music, he plays a pivotal role in coordinating live performances, managing artist logistics, and ensuring seamless event execution.
Born in Brog Ahofo and raised in Kumasi, Latif developed a deep passion for music and entertainment from a young age. Growing up in Kumasi—one of Ghana’s leading cultural and entertainment centers—greatly influenced his understanding of the industry and strengthened his dedication to excellence.
Most of his journey in the entertainment business began during his time in Dubai, where he worked tirelessly to promote and push emerging artists through his social media platforms. His efforts helped amplify artist visibility, expand audience reach, and build cross-border connections within the music space. This international exposure broadened his industry perspective and sharpened his strategic approach to artist promotion and brand growth.
With strong organizational skills and a hands-on leadership style, Latif oversees tour planning, stage coordination, artist scheduling, and on-ground operations. His professionalism, resilience, and ability to thrive under pressure make him an invaluable asset to Samanti Music.
Driven by passion, discipline, and a clear vision for growth, Latif Azarto continues to contribute significantly to the expansion and success of Samanti Music within Ghana and beyond.
